Paragraph's Privacy Policy is designed to provide clarity about the information we collect and how we use it to provide you with a better experience. By accepting our Privacy Policy and Terms of Service in using our services or applications, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy. If you have questions or concerns regarding our privacy policy or practices, please contact us.

The Privacy Policy only covers information that is collected through Paragraph websites and applications, and does not cover information that may be collected through any software downloaded from Paragraph websites.

Table of Contents

  1. Introduction
  2. Information We Collect
  3. How We Collect Information About You
  4. How We Use the Information We Collect
  5. Sharing of Your Information
  6. Our Policies Concerning Children
  7. How to Access and Update Your Information
  8. Your Sharing and Messaging Options
  9. Privacy Policies of Linked Sites and Advertisers
  10. Security of Your Information
  11. Changes to Our Privacy Policy
  12. Your California Privacy Rights
  13. Contact Us

1. Introduction

Paragraph develops publishing products and services. In this policy, “Paragraph” refers to Paragraph LLC and its Affiliates, which shall mean parent companies, subsidiaries, joint ventures and other corporate entities under common control and/or ownership. We may also refer to Paragraph as “We” or “Us“.

This Privacy Policy describes:

  1. the information we collect, how we do so and the purposes of our collection
  2. how we use and with whom we share such information
  3. how you can access and update such information
  4. the choices you can make about how we collect, use and share your information
  5. how we protect the information we store about you

If you have questions regarding this Privacy Policy or our collection and use of information, please contact us.

If you access our applications from a third party Social Networking Site (“SNS“), you may be required to also read and accept the SNS Terms of Service and Privacy Policy.

2. Information We Collect

Information About You Received from an SNS

When you use any Paragraph application at an SNS such as Facebook or Twitter, you allow Paragraph to access certain information from your profile on that site. The information you allow Paragraph to access may vary by application and SNS platform, and it is affected by the privacy settings you establish at the SNS. You can control and find out more about these settings at the SNS where you access our applications. For example, Paragraph may access and store some or all of the following information, as allowed by you, the SNS and your preferences:

  1. your first and last name
  2. your profile picture or its URL
  3. your user ID number, which is linked to publicly available information such as name and profile photo
  4. the user ID numbers for your friends that are also connected to our application(s)
  5. the login e-mail you provided to that SNS when you registered
  6. your physical location and that of your access devices
  7. your gender
  8. your birthday

By using a Paragraph application through an SNS, you are authorizing Paragraph to collect, store, and use in accordance with this Privacy Policy any and all information that you agreed the SNS could provide to Paragraph through the SNS Application Programming Interface (“API”). Your agreement takes place when you “accept” or “allow” (or similar terms) one of our applications on an SNS.

Payment Information

Please note that purchases of credits or virtual currency are subject to the policies of the relevant SNS.

Customer Support Correspondence

When you ask for assistance, we may collect and store the contact information you provide (generally your name and e-mail address), information about your activity on the Service, and your user ID number. We may also store the correspondence and any information contained within.

Technical and Usage Information

When you access our websites or use our applications, we may collect (i) certain technical information about your computer system and (ii) usage statistics about your interactions with our websites and applications. This information is collected through the use of server log files and tracking technologies.

3. How We Collect Information about You

We may collect information about you in any one or more of the following ways:

Information about Users and Usage

When you use one of our applications, Paragraph collects and stores certain profile information that you provide directly or through the SNS or other third party website that is offering our application(s). To provide a richer experience, we also collect information about your usage and interaction with other user and the Service. The bulk of this information is collected and stored through the use of web logs, which are files on our web servers that record actions taken on our applications and websites.

Communications Features

You may be able to take part in certain activities on our websites or applications that give you the opportunity to communicate or share information not just with Paragraph, but also with other users of our Service. These may include:

  1. participating in user forums and message boards
  2. posting public comments to other users' profiles
  3. sending private messages or invitations to other users, either directly on our websites or to their e-mail accounts
  4. chat with other users
  5. posting photos

We may record and store archives of these communications on Paragraph's servers to protect the safety and well being of our users and Paragraph's rights and property in connection with the service. You acknowledge and consent to the recording and storage of such communications for these purposes.

Cookies and Automated Information Collection

When you access our websites or use our applications, we collect certain technical information in order to (i) analyze the usage of our sites and services which allows us to improve the service, (ii) provide a more personalized experience and (iii) manage advertising. We and service providers acting on our behalf, such as Google Analytics, use server log files and tracking technologies to collect and analyze certain types of technical information, including cookies, IP addresses, browser types, browser language, referring and exit pages, and URLs, platform type, the number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time of activity on our websites or applications, and other similar information. In some cases, we will associate this information with your user ID number for our internal use.

We may also employ other technologies including (i) web beacons, which allow us to know if a certain page was visited or whether an e-mail was opened; (ii) tracking pixels, which allow us to advertise more efficiently by excluding our current users from certain promotional messages or identifying the source of a new installation; (iii) local shared objects also known as flash cookies, which help us to prevent fraud, remember your in-application settings for features like music and to track your progress on certain in-application tasks.

You can set your web browser to warn you about attempts to place cookies on your computer, or limit the type of cookies you allow. Flash cookies operate differently than browser cookies and cookie management tools available in a web browser will not remove flash cookies. To learn more about and manage flash cookies you can visit and make changes at the privacy settings panel. If you disable cookies, you may lose some of the features and functionality of using our applications, as Paragraph cookies are necessary to track and enhance your experience. Please note that companies delivering advertisements in our applications or on our websites may also use cookies or other technologies, and those practices are subject to their own policies.

Other Sources

We may collect or receive information from other sources including (i) other Paragraph users who choose to upload their email contacts, and (ii) third party information providers. This information will be used to supplement your profile – primarily to help you and your friends connect. It will be combined with other information we collect.

4. How We Use the Information We Collect

In general, we collect, store and use your information to provide you with a safe, smooth, efficient, and customized experience. For example, we may use information collected from you in any one or more of the following ways:

  1. to register your Paragraph account and allow use of our applications
  2. to administer applications and user experience
  3. to identify and suggest connections with other Paragraph users
  4. to enable user-to-user communications
  5. to provide technical support and respond to user inquiries
  6. to prevent fraud or potentially illegal activities, and enforce our Terms of Service
  7. to notify users of in-app updates
  8. to provide leader boards and promote in-app achievements
  9. to communicate about new and current content, products and services
  10. to solicit input and feedback to improve Paragraph products and services and customize your user experience
  11. to resolve disputes, collect fees, and troubleshoot problems
  12. to analyze trends and user traffic and gather statistical information
  13. to inform users about new products or promotional offers

One important use of your information is communication. If you have provided your e-mail address to Paragraph, we'll use it to respond to (i) customer support inquiries, and (ii) keep you informed of your in-app activity, including comments from friends, notifications about in-app status such as “new story update” as well as notifications of badges and other requests. We may also send promotional e-mail messages and promotional SMS messages (“Promotional Communications”) directly or in partnership with parties other than Paragraph.

You always have the choice to stop receiving Promotional Communications. When you receive Promotional Communications from us you will have the opportunity to “opt out” by (i) following the unsubscribe instructions provided in the Promotional Communication you receive or (ii) by editing your preferences. Please note that despite your indicated e-mail preferences, we may still send you administrative messages regarding Paragraph applications, including, for example, administrative confirmations, and notices of updates to our Policies. For more information on your messaging options see “Your Sharing and Messaging Options” below.

5. Sharing of Your Information

We will share your information (in some cases personal information) with third parties, that is parties other than Paragraph, in the following circumstances:

Third Party Service Providers

We will provide your information to third party companies to perform services on our behalf, which may include payment processing, data analysis, e-mail delivery, hosting services, customer service and to assist us in our marketing efforts. We direct all such third party service providers to maintain the confidentiality of the information disclosed to them and to not use your information for any purpose other than to provide services on Paragraph's behalf.

Friends and Other Paragraph Users

In some Paragraph applications other users will be able to see your name or profile. Your profile may include your profile photo, which in certain cases can reveal your User ID number. Access to this information may allow others to view the public information associated with your related SNS account.

Advertising of Third-Party Products and Services

We do not actively share personal information with third party advertisers for their direct marketing purposes unless you give us your consent. If we wish to share in this fashion, we will ask for your consent. Advertisers, however, may obtain public information about you from your profile or other public sources.

We may use and share with third parties certain technical information (including IP addresses) or aggregated information to show general demographic and preference information among Paragraph users. We may also allow advertisers to collect technical or aggregated information, which they may share with us, with tracking technologies like cookies and web beacons. The information collected may be used to offer you targeted ad-selection and delivery in order to personalize your user experience by ensuring that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, and to undertake web analytics (i.e. to analyze traffic and other end user activity to improve your experience). To learn more about behavioral advertising or to opt-out of this type of advertising for participating ad networks, you can visit the Network Advertising Initiative website.

Our collection, use, and disclosure of anonymous and aggregated information are not subject to any of the restrictions in this Privacy Policy.

Safety, Security and Compliance with Law

Your information, and the contents of your private online communications, may be accessed and disclosed (i) in response to legal process (for example, a court order, search warrant or subpoena); (ii) when we have a good faith belief that we are required to disclose the information in response to legal process; (iii) in other circumstances in which Paragraph believes the Paragraph applications or web sites are being used in the commission of a crime (including exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction); (iv) when we have a good faith belief that there is an emergency that poses a threat to the safety of you or another person; and (v) when necessary either to protect the rights or property of Paragraph including to enforce our Terms of Service, or for us to render the service you have requested.

Sale or Merger

In the event that Paragraph undergoes a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, we may transfer all of your information, including personal information, to the successor organization in such transition. If material changes to Paragraph's privacy practices will occur as a result of the business transition, we will notify you and other users (in the manner described in Section 11) of the business transition prior to transferring your personal information.

6. Our Policies Concerning Children

Our websites and applications are not intended for children under the age of 13 and we do not knowingly collect any personal information from such children. Children under the age of 13 should not use our websites or applications at any time. In the event that we learn that we have inadvertently gathered personal information from children under the age of 13, we will take reasonable measures to promptly erase such information from our records.

7. How to Access and Update Your Information

Information We Receive From an SNS Where You Use Our Applications

To manage the information Paragraph receives about you from the SNS where you use our applications, you will need to follow the instructions at that site for updating your information and changing your privacy settings. On Facebook, for example, as of the effective date of this Privacy Policy, you can edit your privacy settings for applications to do the following:

  1. control what your friends can share about you when using applications and websites
  2. block and remove specific applications from accessing your information and contacting you
  3. ignore application invitations from specific friends
  4. control who can see your activity in the “Friends' Recent Activity,” “Friends' Applications” and “Friends' applications” sections of the Facebook Applications and Games Dashboards.

Once Paragraph receives your information from an SNS, that information is stored and used by Paragraph in accordance with this Privacy Policy, and you may access and update that information as described below.

Other Methods of Accessing and Controlling your Information

  1. If you no longer want Paragraph to make active use of your information, you may send an e-mail to Place “Delete My Account” in the subject line and include your first name, last name, e-mail address and user ID number for the SNS from which you access our applications (if applicable) in the body of the e-mail. We will respond to your request within thirty (30) days. Please note that certain records, for example those pertaining to payments or customer service matters, will be retained for legal and accounting purposes. If you have sent or posted content on the service, we may not be able to delete it.
  2. If you wish to review or change the information Paragraph has about you, e-mail us at the address provided herein.
  3. You may change your e-mail preferences at any time, by visiting the contact page.
  4. If you have additional questions about this Privacy Policy, contact us.

8. Your Sharing and Messaging Options

Information We Receive from Third-Party SNS Where You use a Paragraph Application

If you use our applications at a third-party SNS, Paragraph will be able to access and store profile and other information about you as described above. The categories of information you share with us will depend, in part, on the privacy settings you have established at the SNS where you access the application. Many SNS allow you to control how you share information with third-party applications and websites, such as Paragraph applications, through your privacy settings on each SNS. Paragraph does not control what privacy settings those sites make available to their users, so we refer you to the privacy policies that are posted on those sites to learn what options they make available to their users. Paragraph does not offer an “opt out” option for specific fields that are shared by the SNS where you access and use the application(s).

Opting out of Promotional Communications

You can choose to opt out of receiving additional promotional e-mails from Paragraph by clicking on the “unsubscribe” link in any such e-mail, or contacting us. Please note that once we receive your request, it may take an additional period of time for your opt-out to become effective. Your unsubscribe or e-mail preference change will be processed promptly, and in no event longer than 10 business days. You can opt out of receiving SMS messages by texting STOP to the number we send from for that particular SMS program. In some cases a preference management page will also be available under the “Help” menu of the application that is offering the SMS program.

When you install our apps on your mobile device you can choose to receive push notifications. These notifications can be turned off by modifying your mobile device settings for notifications.

Note that if you opt-out of our Promotional Communications, we may still e-mail or communicate with you from time to time if we need to provide you with information or if we need to request information from you with respect to a transaction initiated by you or for other legitimate non-marketing reasons.

9. Privacy Policies of Linked Sites and Advertisers

Our websites and applications may contain advertisements from companies other than Paragraph with their own websites. We are not responsible for the privacy practices or the content of such websites. If you have any questions about how these other websites use your information, you should review their policies and contact them directly.

10. Security of Your Information

Paragraph implements reasonable security measures to protect the security of your information both online and offline, and we are committed to the protection of customer information.

It is important that you protect and maintain the security of your account and that you immediately notify us of any unauthorized use of your account. While we take reasonable precautions against possible security breaches of our websites and our customer databases and records, no website or Internet transmission is completely secure, and we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We urge you to take steps to keep your personal information safe. If your SNS account is hacked, this may lead to unauthorized usage of your Paragraph applications, so be careful to keep your account information secure. If you have questions about the security of our websites, please contact us.

Unfortunately, the transmission of information over the Internet is not completely secure. Although we strive to protect your personal data, we cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk. Once we have received your information, we have procedures and security features in place to try to prevent unauthorized access.

11. Changes to Our Privacy Policy

If we decide to make material changes to our Privacy Policy, we will notify you and other users by placing a notice on or by sending you a notice to the e-mail address we have on file for you. We may supplement this process by placing notices in our applications and on other Paragraph websites. You should periodically check and this privacy page for updates.

12. Your California Privacy Rights

We do not share personal information with third parties for their direct marketing purposes unless you affirmatively agree to such disclosure, typically by “opting in” to receive information from a third party that is participating in a sweepstakes or other promotion on one of our sites. If you do ask us to share your personal information with a third party for its marketing purposes, we will only share information in connection with that specific promotion, as we do not share information with any third party (other than our service providers) on a continual basis. To prevent disclosure of your personal information for use in direct marketing by a third party, do not opt in to such use when you provide personal information on one of our sites.

Right to Access

Users in certain jurisdictions have a right to access personal information held about themselves. Your right of access can be exercised in accordance with applicable law. Please submit any requests for access to your personal data in writing by contacting us.

13. Contact Us

If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please contact us.